Did you know that since the 28th of July of this year, we have gone beyond the limits of raw material production on planet Earth?
In summary: since that day we have consumed more natural resources than our planet is capable of producing. From this account, we came to the conclusion that it takes a planet and a half to meet our needs.
But what is this due to?
Our consumption habits are very voracious and we don't think much about it. The culture of unrestrained consumption without worrying about what happens to what we discard is one of the reasons we have arrived in such a frightening and serious situation.
Despite this, we have good news.
According to data released by Google recently, Brazilians are increasing their environmental awareness. About 74% of people are willing to change eating habits in favor of diets that generate a positive impact on the environment.
Google also revealed a 225% increase in searches referring to disposal or reduction in waste production.
Another data revealed that draws attention is that in 89% of cases, people would not mind paying 5% more for products with packaging less aggressive to planet Earth.
It is on this awareness and reflection on consumption habits that ECO Strap is committed to the production of recyclable and animal-free items.
Does the use of animal-free products have such an impact on the environment?
No doubt!
For example, cattle herds around the world are responsible for approximately 15% of greenhouse gases.
It's no wonder that many brands are offering vegan alternatives to consumers, both in food items and in everyday products, such as clothes, shoes, etc.
We still have a lot to evolve, and the situation is very serious in terms of the use of raw material offered by the planet. Therefore, we reinforce the need to consume consciously. Prioritize brands that have this environmental concern, preferably with recyclable products, that are committed to the circular economy.
To conclude, this is the reflection that guides ECO Strap: what world do we want to leave for future generations? For us, the answer is clear: a better world than the one we received.
But for that, there is no other way than to roll up our sleeves, raise awareness and find ever new sources to preserve natural resources.
Our planet deserves it!